Kickstarting My Career with Helium for Men

Before I could even sit for my final college examination, I was hired by an exciting startup, Helium for Men. This marked the beginning of a thrilling career journey. After completing my last exam, I packed my bags and, without taking a break, moved to Mumbai, India, ready to dive into the world of creative branding and design.

From Graphic Designer to Creative Lead

I started as a graphic designer and steadily worked my way up to the role of Creative Lead. My initial responsibilities involved crafting Facebook, Instagram, and Google Ads. Soon, I expanded my scope to managing Instagram and Facebook posts, eventually taking charge of all social media platforms. This included everything from planning content to writing copy and designing visuals.

As Instagram evolved, so did my role. I began focusing on video creation, logo animations, and producing short influencer videos—key components of driving engagement.

Contributing to Product Innovation

As I gained expertise, the company grew and embarked on launching new products. Being part of the core team, I was entrusted with branding and packaging for their upcoming hairstyling products: hair gel, hair wax, and deodorants.

One of my most notable projects was Black Armour, a premium product line. I developed the logo, branding, and both primary and secondary packaging. Additionally, I worked on social media reels to introduce the product and drive awareness.

Building a Creative Team

With the scale of projects increasing, I began assembling a talented team comprising a photographer, editor, 3D model artist, and web developer. During the launch of Black Armour, our CEO decided to create a new website from scratch, and I was deeply involved in its development, ensuring seamless integration of branding and user experience.

This journey at Helium for Men was not just a job but a transformative experience, allowing me to hone my creative skills, embrace leadership, and contribute to the growth of a brand from the ground up.