Here’s a Meta (Facebook & Instagram) Ad Campaign Process for Deter – Hair Serum targeting men aged 16-40.

Naturally Derived Hair Serum for Men – Pure Care for Stronger, Healthier Hair

Experience the power of nature with our Naturally Derived Hair Serum for Men—a carefully crafted formula designed to nourish, protect, and revitalize your hair. Infused with botanical extracts and enriched with essential nutrients, this lightweight yet deeply effective serum works to detangle stubborn knots, repair damage, and combat frizz, all while shielding your hair from environmental aggressors like pollution and harmful UV rays.

Perfect for the modern man who values both performance and purity, this serum is your go-to solution for effortless grooming and long-lasting hair health.

Campaign Name: “Energize Your Lifeless Hair” – Deter Hair Serum”

Campaign Structure (1-Month Plan)

Objective:

• Drive awareness and conversions for Deter Hair Serum.
• Educate the audience about hair detangling, repair, and UV/pollution protection.
• Increase engagement & credibility via social proof.

Target Audience: Demographics:

• Men aged 16-40
• Interests: Fashion, Lifestyle, Hair Care, Grooming, Health
• Behavior: Online Shoppers, Engaged Shoppers

Custom Audiences:

• Website visitors in the last 60 days
• Engaged users on IG/FB in the last 90 days
• Email list (if available)

Lookalike Audiences:

• Based on past customers or engaged audience

Copy Variations:

1. “Tangled mess? We got you! 🌟 Deter smooths, detangles, and repairs – no more frizz! Get yours today. 🚀”
2. “Pollution, heat, & styling damage? Deter fights it all. Say hello to stronger, healthier hair!”

Budget Allocation:

• 60% Video Ads
• 30% Carousel & Story Ads
• 10% Static Images

KPIs:
✅ Reach & Impressions
✅ Video Views (75% completion)
✅ Engagement (Likes, Shares, Saves)

Phase 2: Consideration (Week 2-3)

Goal: Build trust & show social proof

Ad Types & Creatives:

✅ Testimonial Ads: UGC-style content of real men talking about their experience
✅ Poll Ad (Stories): “Do you struggle with frizzy hair?” (Yes/No) → Swipe Up to learn more
✅ Static Ad with Benefits: “Deter = Hair Protection + Deep Repair”

Copy Variations:

1. “Real men, real results. 90% of users noticed smoother, healthier hair in 2 weeks. Try Deter today!”
2. “Your hair deserves better. Detox from frizz & damage with Deter. 🌿”

Budget Allocation:

• 50% Testimonial Ads
• 30% Poll Ads
• 20% Static Benefits Ads

KPIs:
✅ CTR (Click-Through Rate)
✅ Add to Carts
✅ Landing Page Views

Phase 3: Conversion (Week 3-4)

Goal: Push for purchases & create urgency

Ad Types & Creatives:

Limited-Time Offer Ads: “🚀 Flash Sale! 20% Off for 48 Hours. Get Deter NOW!”
Retargeting Ads:

• Show the product to those who viewed but didn’t purchase
• Dynamic Ads featuring the product + discount
  Influencer Ads: Collab with micro-influencers for authentic promo

Copy Variations:

1. “Men are switching to Deter – Are you? Grab yours today & say goodbye to bad hair days!”
2. “Tangles? Damage? Frizz? Deter is your solution. Don’t wait – limited-time 20% off!”

Budget Allocation:

• 60% Retargeting & Dynamic Ads
• 40% Flash Sale & Influencer Ads

KPIs:
✅ Purchases & Revenue
✅ ROAS (Return on Ad Spend)
✅ CPA (Cost per Acquisition)