Helium for Men Men’s Lifestyle Brand
work from helium for men
Design of Product Line
Created by Helium, a brand renowned for its innovation and unwavering integrity, the Black Armour Series elevates hairstyling to new heights of sophistication and care.
Brand Story
The Black Armour Series: A Story of Strength and Style
In a world where personal style is a reflection of inner strength, Black Armour stands as a beacon for those who demand more from their grooming rituals. Crafted by Helium, a brand synonymous with innovation and integrity, the Black Armour Series takes hairstyling to an unparalleled level of sophistication and care.
This premium line is more than just a collection of hairstyling products—it’s a commitment to natural excellence. Formulated with over 80% COSMOS and ECOCERT-certified ingredients, the Black Armour Series is infused with the power of nature. Each product is free from alcohol and artificial colors, ensuring a pure, clean experience that prioritizes the health of your hair.
What sets Black Armour apart is its dual promise of performance and protection. Designed to carry the trusted features of Helium’s Classic line, this series goes further, incorporating botanical extracts to strengthen hair from the roots. It also shields your strands from the harsh realities of daily life, offering UVA/UVB protection to combat environmental stressors. The result? Hair that doesn’t just look good—it feels resilient and healthy.
The products in this series are proof that a little goes a long way. With just half a fingernail’s worth, you can achieve a polished look, whether you’re going for a sleek professional style or a more relaxed, textured finish. Every application is a testament to the efficiency and quality that Helium is known for.
Adding to the sensory experience, Black Armour products are fragranced with essential oils, delivering a subtle yet invigorating aroma that elevates your grooming routine. This natural touch ensures that every use is as refreshing as it is effective.
The Black Armour Series is for those who value strength, style, and sustainability. It’s for the modern individual who seeks to protect and perfect their hair with products that are as mindful as they are powerful.
Choose Black Armour. Protect your hair. Define your style.
Mood Board
Brand Identity & Packaging
Black Armour – Big Box & Container
Black Armour – Sample Pack
Product Details
ELEVATE YOUR HAIRSTYLING ROUTINE
Explore, experiment, and discover what works best for your hair. One product might not fit all your needs, so don’t hesitate to mix or layer products to achieve your ideal style.
Ingredients & Functionality
Formidable – Premium Styling with Hair & Scalp Care
Product Ingredients & Functionality
- High Clay Ratio, Easy Application – Crafted with a special formulation that maintains a high concentration of clays (primary styling agents) while ensuring a smooth, user-friendly texture.
- UVA/UVB Protection – Shields hair from harmful sun exposure, preventing dryness and damage.
- Botanical Extracts for Strengthening – Enhances hair resilience and promotes long-term health.
- Moisturizing Agents – Keeps the scalp hydrated, reducing the risk of dandruff and dryness.
- Versatile Styling – Effortlessly creates combed-back, puffed-up quiffs with a natural look.
- Recommended for Thick, Wavy & Curly Hair – Designed for textured hair but works effectively on all hair types.
Star Ingredients
- Polyquaternium-69 – Provides smooth, aligned, and long-lasting hold.
- Jojoba Esters – A natural emollient that soothes and nourishes the scalp.
- Essential Oils – Infused with natural essential oils for fragrance—no synthetic perfumes.
Fragrance
- A refreshing blend of classy vanilla and lemon notes, enriched with a subtle hint of oudh for a sophisticated finish.
Marketing & Positioning
Black Armour Sample Pack – Four different product types in this pack – Clay, Wax, Pomade and Extra Matte Clay.
Each product is 0.35 Oz (10g) in size – good enough for 4-5 uses.
Black Armour – The Pinnacle of Premium Hairstyling
Black Armour is positioned as a high-quality, premium hairstyling line that seamlessly blends organic and natural goodness with cutting-edge formulation. Designed for those who demand both style and hair health, it features a unique clay-based formula enriched with top-tier hairstyling and hair-strengthening ingredients.
At the core of Black Armour’s excellence is its optimal blend of waxes and clays, delivering sophisticated, long-lasting styles with a 24-hour hold. Unlike conventional styling products, this series incorporates a special alcohol-free polymer, engineered for a laminar flow effect, ensuring a smooth, aligned texture with every application.
Black Armour isn’t just about styling—it’s about elevating your grooming experience with a formula that prioritizes performance, protection, and premium care.
Product Creative & Social Media
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