Fanexpo – Informa Canada – 20 Eglinton Ave W #1200, Toronto
May 22, 2023 – July 2024
My work at Fan Expo
Digital Marketing Coordinator
Managed and coordinated digital marketing efforts for 17+ events, including the creation and execution of over 17 distinct marketing campaigns.
Digital Marketing Campaign Management
- Managed and coordinated digital marketing efforts for 17+ events, including the creation and execution of over 17 distinct marketing campaigns.
- Led the real-time management of mobile application feeds during live events, ensuring seamless updates and smooth coordination with various teams for successful event execution.
- Developed, monitored, and optimised email templates for event communications using the Adestra email marketing tool, enhancing the design, layout, and effectiveness of campaigns to drive ticket sales.
Email Marketing & Automation
- Spearheaded multiple email marketing programs for B2B, B2C, and corporate teams, utilising automation tools to design, code, and layout email templates, landing pages, and forms.
- Managed segmented email campaigns, incorporating inbound marketing strategies and automation improvements, while collaborating with creative and content teams to maintain brand consistency.
- Developed and executed A/B tests, managing customer segmentation, list development, and performance analysis to optimise email effectiveness and minimise opt-outs, adhering to CASL policies for compliance.
Project Management & Collaboration
- Managed multiple projects using project management tools like Wrike, coordinating mailing lists, campaign timelines, and deliverables for various teams.
Reported to the Digital Marketing Manager, and worked closely with the Director of Marketing, Creative and Brand Managers, Marketing Coordinators, Graphic Designers, Customer Service, Show Directors, and external vendors to ensure the smooth execution of marketing strategies.
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