About the Creative: This design features user-provided images, ensuring an authentic and relatable result. The first image showcases freshly washed hair, while the second highlights a styled look achieved using Helium Hairstyling Wax.

Campaign Objectives

The primary goal for the Instagram and Facebook (META) ad campaign:

• Awareness: Introduce the brand and products to a broader audience.
• Consideration: Drive traffic to the website and the social media pages for more product exploration.
• Conversions: Increase purchases directly from the ad campaign.

For this campaign, the brand’s only focus was to get Conversions and Traffic to the e-commerce store.

Target Audience

• Demographics:
  • Gender: Male
  • Age: 18-35 years
  • Location: Focus on urban and suburban areas (adjust based on market geography).
• Interests:
  • Men’s Grooming
  • Hairstyling and barbering
  • Fashion and lifestyle
  • Gym and fitness (as these audiences often overlap)
• Behavior:
  • Online shoppers
  • Recently interacted with hairstyling or grooming products on Facebook/Instagram
  • Users who follow men’s grooming influencers or brands
• Custom Audiences:
  • Retarget website visitors who browsed hairstyling products.
  • Retargeting users who have already visited our website (e-commerce store) and also follow us on social media pages like Instagram.
  • Lookalike audiences based on existing customers.

Ad Creative Strategy

Visual Concept

• Ad Type:
  • Carousel ads for multiple product options.
  • Single image for each product with before-and-after looks.
  • 30-second video ads where models quickly style their hair with our Product.
• Content:
  • Before: A man with messy, unstyled hair.
  • After: The same man with styled hair using the product (e.g., sleek for pomade, textured for clay, pompadours for wax).
• Tone: Clean, modern, and masculine with a premium feel.
• Layout Design of the Creative:
  • Split-screen visuals showing “Before” and “After” in one frame.
  • Bold typography: “Messy to Mastered” or “Your Best Look in Minutes.”
  • Highlight product benefits (e.g., “Strong Hold, Natural Finish”).
  • Include a CTA button like “Shop Now” or “Get the Look.”

Ad Copy Examples

• Headline:
  • “Transform Your Style Instantly with Helium for Men.”
  • “From Bedhead to Boardroom Ready.”
• Body Copy:
  • “Tired of messy hair? Discover the perfect hairstyling solution. Whether you need a sleek finish or a natural texture, Helium for Men has you covered. Shop now and see the difference!”
• Call-to-Action (CTA):
  • “Shop Now”
  • “Get the Look”

Campaign Setup

• Campaign Structure:
  • Campaign Level: Choose objective (Conversions/Traffic).
  • Ad Set Level:
    • Target audience: demographics, interests, and behaviours as defined above.
    • Placement: Automatic placements (Facebook Feed, Instagram Feed, Stories, Reels).
    • Budget: Allocate daily or lifetime budgets based on the testing phase.
  • Ad Level: Upload visuals, write copy, and link to product pages.

KPIs to Track

• Awareness Stage:
  • Impressions
  • Reach
  • Video views (if using video ads)
• Consideration Stage:
  • Click-through rate (CTR)
  • Engagement (likes, shares, comments)
  • Website Traffic
• Conversion Stage:
  • Conversion rate
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)

Testing & Optimization

• A/B Testing:
  • Test different visuals (e.g., messy vs. sleek styles).
  • Test variations of copy and CTAs.
  • Experiment with carousel vs. single-image ads.
• Monitor Performance:
  • Adjust targeting if CTR is low.
  • Increase budget for high-performing ad sets.
• Retargeting:
  • Show ads to users who clicked but didn’t convert.
  • Offer limited-time discounts to encourage purchases.

Additional Strategies

• Influencer Partnerships: Collaborate with male grooming influencers to create authentic content showcasing the products.
• User-Generated Content: Encourage customers to share their own before-and-after looks using branded hashtags.
• Seasonal Promotions: Tie the campaign to upcoming events like New Year makeovers or Valentine’s Day styling tips.

Ad Campaign Success Summary

Our recent “Before and After Looks” Ad Campaign delivered outstanding results, exceeding expectations across multiple key performance indicators.

• ROI: Achieved a 3.5x return on investment, demonstrating strong campaign profitability.
• Brand Awareness: Increased by 30%, significantly boosting visibility among our target audience of young men aged 18-35.
• Lead Generation: Attracted a substantial number of new leads and added followers across Facebook and Instagram, contributing to long-term community growth.
• Social Media Engagement: Engagement skyrocketed by 20% within a month, with a surge in likes, comments, and shares. The campaign resonated particularly well with young men, who actively engaged with our content.

We also saw a remarkable increase in inquiries:

• Numerous DMs asking, “Where can I buy this product?”
• High activity on WhatsApp, with questions about product details and shipping.
• The most frequent queries were:
  • “What kind of product will suit me?”
  • “Which hair wax should I pick?”

These insights directly informed our next campaign, “Try the Sample Pack”, designed to help customers find their perfect hairstyling solution.

This campaign not only boosted sales but also deepened our connection with our audience, paving the way for continued success and customer loyalty.

About the Creative: This design features user-provided images, ensuring an authentic and relatable result. The first image showcases freshly washed hair, while the second highlights a styled look achieved using Helium Hairstyling Wax.